{"id":20663,"date":"2024-10-05T15:31:48","date_gmt":"2024-10-05T08:31:48","guid":{"rendered":"https:\/\/www.unisayogya.ac.id\/en\/?p=20663"},"modified":"2025-01-07T14:58:18","modified_gmt":"2025-01-07T07:58:18","slug":"berdayakan-umkm-estu-sae-dengan-teknologi","status":"publish","type":"post","link":"https:\/\/www.unisayogya.ac.id\/en\/berdayakan-umkm-estu-sae-dengan-teknologi\/","title":{"rendered":"Empowering Estu SAE MSMEs with Digital Technology"},"content":{"rendered":"\n

Estu SAE, a producer of health drinks made from local ingredients, is now more successful. Thanks to collaboration with the community service team from Aisyiyah University (UNISA) Yogyakarta, this MSME has managed to improve production quality and expand market reach, Saturday (21\/09).<\/p>\n\n\n\n

The community service program that focuses on improving production quality and digital marketing has had a significant impact on Estu SAE MSMEs. Through intensive assistance from experts in the fields of biotechnology and information technology, UNISA empowered this MSME to make an amazing transformation.<\/p>\n\n\n\n

Empowering MSMEs<\/strong><\/p>\n\n\n\n

One of the main focuses of this program is to improve the quality of Estu SAE’s health drink production. The service team provided training on modern production techniques, selection of quality raw materials, and more attractive and hygienic product packaging.<\/p>\n\n\n\n

\u201cBy applying the knowledge we gained from the training, our products now have better quality and a more professional appearance,\u201d said Nurrohmah Dwi Mahesti, owner of Estu SAE MSMEs<\/p>\n\n\n\n

Go Digital, Go Global<\/strong><\/p>\n\n\n\n

In addition to improving product quality, this program also empowers Estu SAE MSMEs to utilize digital technology in marketing. Intensive digital marketing training has equipped these MSMEs with knowledge on how to optimize social media, such as Instagram and Facebook, as well as e-commerce platforms, such as Tokopedia and Shopee.<\/p>\n\n\n\n

\u201cWe used to rely solely on offline sales. Now, we can reach a wider audience through digital platforms,\u201d Nurrohmah added.<\/p>\n\n\n\n

Positive Impact for Local MSMEs<\/strong><\/p>\n\n\n\n

This collaboration between academics and MSME players proves that strong synergy can produce positive changes. Estu SAE MSMEs are now not only able to compete in the local market, but also have the potential to penetrate national and even international markets.<\/p>\n\n\n\n

\u201cWe hope that the success of Estu SAE MSMEs can inspire other MSMEs to continue to innovate and utilize digital technology,\u201d said Nosa Septiana Anindita, head of the program team.<\/p>\n\n\n\n

Tags:<\/strong> aisyiyah<\/a>, banggamenjadiunisa<\/a>, beunisa<\/a>, umkm<\/a>, unisayogya<\/a><\/p>\n\n\n\n

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\"berdayakan<\/figure>\n\n\n\n
\"berdayakan<\/figure>\n\n\n\n
\"berdayakan<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Estu SAE, a producer of health drinks made from local ingredients, is now more successful. Thanks to collaboration with the community service team from Aisyiyah University (UNISA) Yogyakarta, this MSME has managed to improve production quality and expand market reach, Saturday (21\/09). The community service program that focuses on improving production quality and digital marketing […]<\/p>\n","protected":false},"author":1,"featured_media":20665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Berdayakan UMKM Estu SAE dengan Teknologi Digital","description":"UMKM Estu SAE, produsen minuman kesehatan berbahan lokal, kini semakin berjaya. Berkat kolaborasi dengan tim pengabdian masyarakat dari UNISA"},"footnotes":""},"categories":[107,978],"tags":[171,344,1004,1011,207],"class_list":["post-20663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-news","tag-aisyiyah","tag-banggamenjadiunisa","tag-beunisa","tag-umkm","tag-unisayogya"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/posts\/20663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/comments?post=20663"}],"version-history":[{"count":2,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/posts\/20663\/revisions"}],"predecessor-version":[{"id":21186,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/posts\/20663\/revisions\/21186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/media\/20665"}],"wp:attachment":[{"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/media?parent=20663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/categories?post=20663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unisayogya.ac.id\/en\/wp-json\/wp\/v2\/tags?post=20663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}