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Yuval Noah Harari, an Israeli historian and author of the best-selling book Sapiens (2011), writes that from a historical perspective, humans are hunters. This means that in order to meet their basic needs, humans must hunt. We imagine hunting to be a physically exhausting activity because, in addition to having to prepare the right tools, we also have to strategize, walk, run, and even jump to get our prey. Yuval even says that life as a hunter was actually more liberating for humans than life today, which is filled with technological automation.

This month, red and white flags are flying everywhere, meaning that we are in the month of independence for the Republic of Indonesia. Unlike when we were children and teenagers, we were always presented with stories of struggle, both in school classrooms and on TVRI, which was the only TV station at the time. What was interesting about these stories was the strategy of struggle called guerrilla warfare. A war strategy that relied on hit-and-run tactics, hiding in the mountains and then running, jumping, and attacking, where the physical strength of the infantry was the main focus. Meanwhile, on the other side, the Dutch forces, who had more advanced technology, pursued the fighters with Jeeps, tanks, and military motorcycles. In simple terms, it was guerrilla warfare against technological warfare. And the proclamation of independence on August 17 proved that the war was won by guerrilla warfare.

Guerrilla warfare is a war fought by hunters, where physical strength is the mainstay and movement is the foundation. A common depiction in films about the struggle for independence is that guerrilla fighters are physically better prepared, resistant to weather conditions, and mentally strong, while Dutch soldiers are always portrayed as physically weak, prone to drowsiness, and always appearing hesitant and fearful. This is the role of body movement and technology.

This year marks 80 years of Indonesian independence. Advances in science have proven that the basic nature of sapiens as hunters, with running and jumping as their basic movements, has an impact on physical strength, resistance to disease, delaying degeneration, and even building mental strength. However, our independence today is also marked by the discovery of powerful, fast, and automated technology that pampers humans. The hunter nature of sapiens seems to have been eroded by the instant and lazy “mager” (males gerak) virus. Today, we are faced with a sedentary lifestyle that encourages obesity, chronic diseases, and mental problems.

In this 80th anniversary of independence, let us revive our fundamental hunter spirit through regular, measured, and enjoyable physical activities such as fun runs, night runs, and healthy cycling, or through mass car-free day programs that should not be limited to once a week. A hunter who does not move is slowly killing himself. Let us raise our flag and move forward with courage and strength.

Whatever difficulties we face today, let us “raise the flag first” and not “run away first.” Independence.

By: Dr. M. Ali Imron, M.Fis (Vice Rector IV of UNISA Yogyakarta)

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Universitas ‘Aisyiyah (UNISA) Yogyakarta received a courtesy visit from the Muhammadiyah Branch Leadership (PRM) and ‘Aisyiyah (PRA) Mlangi Besar on Thursday (08/14/2025). The meeting, held in the Siti Moendjijah Building Meeting Room, marked an important milestone in strengthening the relationship and synergy between the two parties.

UNISA Yogyakarta Vice Rector III, Prof. Dr. Mufdlilah, S.SiT., M.Sc, emphasized the importance of this collaboration in her speech.

“The presence of PRM and PRA at UNISA Yogyakarta is a value that we must build to enhance synergy in order to develop progressive da’wah and strengthen education at UNISA,” she said.

Mufdlilah also highlighted the potential for community empowerment that can be realized through mutually beneficial cooperation.

The Head of PRM Mlangi Besar, Drs. Muhammad Jarir, expressed his gratitude for the warm welcome from UNISA Yogyakarta. This visit is a follow-up to the previous audience and is expected to further strengthen relations in the future.

Following the welcome, the event continued with a discussion exploring various collaboration opportunities. This meeting is anticipated to lay a strong foundation for future synergistic programs in education, da’wah, and community empowerment.

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Universitas ‘Aisyiyah (UNISA) Yogyakarta continues to strengthen its commitment to education, research, and community service through its village assistance program spread across the Special Region of Yogyakarta (DIY). For the 2024/2025 academic year, 12 villages/subdistricts have been selected as strategic locations for collaboration on various campus programs.

The Head of the Institute for Research and Community Service (LPPM) at UNISA Yogyakarta, Luluk Rosida, S.ST., M.KM, explained that this program is designed as a practical learning vehicle for students as well as a forum for sustainable community empowerment. The locations of these partner villages include several points in Sleman, Bantul, Gunungkidul, Kulon Progo, and Yogyakarta City.

Through intensive collaboration with local governments and community leaders, UNISA Yogyakarta integrates various programs, ranging from health education, entrepreneurship training, to educational support for children. Additionally, the campus is actively involved in studying local potential for creative economic development and participatory research.

This program is also a concrete implementation of Muhammadiyah-Aisyiyah’s Caturdharma, which encompasses education, da’wah, economics, and humanity. Each activity is designed according to the needs of the village, in line with the values of the organization, and taking into account local wisdom.

The benefits are not only felt by the community, but also by students. They gain valuable field experience, honing soft skills and hard skills such as communication, project management, and teamwork. It is hoped that this village development program can serve as an example of synergy between universities and communities, creating agents of change that empower communities in a sustainable manner.

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Universitas ‘Aisyiyah (UNISA) Yogyakarta conducted a socialization program on the Prevention and Handling of Violence in Higher Education Institutions (PPKPT) aimed at all structural leaders at the Siti Moendjiyah Building on Thursday (14/8).

The session was led by the Head of PPKPT, Wantonoro, S.Kep.,Ns., M.Kep., Sp.MB., Ph.D., who discussed the latest regulations based on Permendikbudristek Number 55 of 2024. In his presentation, Wantonoro explained that PPKPT aims to create a campus environment that is safe, comfortable, and free from all forms of violence, whether physical, sexual, or psychological.

He emphasized the importance of the role of all leadership elements in understanding prevention procedures, reporting mechanisms, and handling cases fairly, transparently, and from the victim’s perspective. “Preventing violence in higher education institutions requires not only clear rules but also a strong commitment from all parties to implement them,” said Wantonoro.

The socialization material also explained the formation of the PPKPT Task Force, which consists of lecturers, educational staff, and student representatives. This task force is responsible for receiving reports, conducting investigations, compiling recommendations, and providing medical, psychological, and legal assistance to victims.

The reporting process was also explained, starting from the complaint, follow-up, examination by the ethics council or student ethics committee, preparation of conclusions and recommendations, to the restoration of victims’ rights. This procedure is complemented by handling SOPs that emphasize the principles of confidentiality, reporter safety, and the involvement of relevant parties as needed.

With this awareness campaign, UNISA Yogyakarta hopes that all work units can consistently implement the PPKPT, thereby ensuring that the values of humanity, justice, and the safety of the academic community are upheld.

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Aisyiyah University (UNISA) Yogyakarta has once again made a proud achievement on the national stage. At the Jogja Marketing Festival (JMF) 2025 held by the MarkPlus Institute, UNISA Yogyakarta won the Campus Entrepreneurial Marketing Award.

This award was given as a form of recognition to universities that were deemed successful in implementing the values of Entrepreneurial Marketing, namely Creativity, Innovation, Entrepreneurship, and Leadership (CI-EL), and were able to have a positive impact on the wider community.

The awarding ceremony was held on Tuesday, August 12, 2025, as part of the JMF 2025 Corporate Day at the Royal Ambarrukmo Yogyakarta. UNISA Yogyakarta was represented by Vice Rector IV, Dr. Moh. Ali Imron, M.Fis, who directly received the award from the organizers.

Dr. Moh. Ali Imron, M.Fis expressed his gratitude and appreciation for this award.

“This award is proof of UNISA Yogyakarta’s commitment to developing creativity, innovation, and leadership that has an impact on society. We will continue to strive to present programs and activities that are in line with the spirit of entrepreneurial marketing to equip students to face future challenges,” he said.

The Jogja Marketing Festival 2025 carries the theme “Sustainability Marketing in the AI Era” and serves as a meeting place for business people, industry players, academics, and government officials. The event will take place over three days, from August 11 to 13, 2025, with a Campus Day, Corporate Day, and Knowledge Day agenda.

With the achievement of the Campus Entrepreneurial Marketing Award, UNISA Yogyakarta further solidifies its position as a leading, innovative, and community-empowering institution.