It’s Not Just About Anesthesia: UNISA Yogyakarta Anesthesia Students Learn Personal Branding and Digital Money Literacy

There is something different happening at the ‘Aisyiyah University (UNISA) Yogyakarta campus. While third-semester students in the Anesthesiology Nursing Study Program are usually busy with their Entrepreneurship course, this time they have been given time off for an equally important event.

Instead, the Student Affairs and Alumni Office (BKA) of UNISA Yogyakarta organized a seminar titled “Unlocking Your Future: Building Your Personal Branding and Financial Management for Career Success” at the Siti Moendjijah Building on Thursday (October 2, 2025).

The Head of BKA UNISA Yogyakarta, Yekti Satriyandari, S.ST., M.Kes., emphasized that this event was not merely a substitute for regular classes. Its purpose was to provide new insights into personal development and, equally crucially, financial management in the digital age.

“We want to equip students with new insights related to self-development and digital financial management as preparation for their future,” said Yekti when met at the location.

Without hesitation, two expert speakers were invited. The first session was presented by Kinan Himawati, who discussed the topic of Building Personal Branding. The 200 students in attendance were encouraged to understand the importance of building a positive self-image as a key asset in their careers, including effective strategies for leveraging personal strengths to promote themselves and create opportunities.

The second session was no less exciting. Cintya Auricalsita, representing blu by BCA Digital, thoroughly discussed Digital Cash Stuffing. This is a modern method of managing money that utilizes fintech. Students were taught modern and wiser ways to manage income and expenses so they don’t go broke. The seminar was closed with a very interactive question and answer session.