The Media Team of the Muhammadiyah Research and Development Agency Conducts a Comparative Study at UNISA Yogyakarta, Highlighting Unique Public Relations Management

The Public Relations and Protocol Bureau (BHP) of Universitas `Aisyiyah (Unisa) Yogyakarta received a comparative study visit from the media team of the Higher Education Research and Development Council (Diktilitbang) of the Central Leadership (PP) of Muhammadiyah. The meeting took place in the 7th-floor meeting room of the Siti Moendjijah Building on Tuesday (August 5, 2025), and focused on the exchange of knowledge related to digital communication strategies and media management.

“We warmly welcome our colleagues to share public relations activities, particularly those related to website and social media management,” said Sinta Maharani, M.I.Kom., Head of the BHP at Unisa Yogyakarta.

Sinta opened up a wide-ranging discussion, inviting colleagues from the Media Team of the Diktilitbang PP Muhammadiyah to share experiences in media management that have been implemented by the Public Relations Office of Unisa Yogyakarta.

Representative from the Media Team of the Diktilitbang PP Muhammadiyah Council, Aprilia Sazira Sari, S.I.Kom., M.Sc, explained the reason for choosing Unisa Yogyakarta as the destination for the comparative study. “We did not come here merely for a social visit; we had previously observed and analyzed the media managed by the Unisa Yogyakarta Public Relations Office. We see that Unisa’s social media management is very unique and interesting,” said Aprilia.

He added that the recommendation to choose Unisa Yogyakarta as the venue for the sharing session also came directly from the PP Muhammadiyah media. A total of 10 delegates from the PP Muhammadiyah Diktilitbang Council media team attended this event to exchange knowledge and experiences. The interactive discussion covered various topics, such as managing news on websites, media relations strategies, and utilizing social media platforms to strengthen the institution’s image.

This visit is expected to strengthen synergy between public relations units within Muhammadiyah and improve public communication standards across all universities.