Empowering Estu SAE MSMEs with Digital Technology

Estu SAE, a producer of health drinks made from local ingredients, is now more successful. Thanks to collaboration with the community service team from Aisyiyah University (UNISA) Yogyakarta, this MSME has managed to improve production quality and expand market reach, Saturday (21/09).

The community service program that focuses on improving production quality and digital marketing has had a significant impact on Estu SAE MSMEs. Through intensive assistance from experts in the fields of biotechnology and information technology, UNISA empowered this MSME to make an amazing transformation.

Empowering MSMEs

One of the main focuses of this program is to improve the quality of Estu SAE’s health drink production. The service team provided training on modern production techniques, selection of quality raw materials, and more attractive and hygienic product packaging.

“By applying the knowledge we gained from the training, our products now have better quality and a more professional appearance,” said Nurrohmah Dwi Mahesti, owner of Estu SAE MSMEs

Go Digital, Go Global

In addition to improving product quality, this program also empowers Estu SAE MSMEs to utilize digital technology in marketing. Intensive digital marketing training has equipped these MSMEs with knowledge on how to optimize social media, such as Instagram and Facebook, as well as e-commerce platforms, such as Tokopedia and Shopee.

“We used to rely solely on offline sales. Now, we can reach a wider audience through digital platforms,” Nurrohmah added.

Positive Impact for Local MSMEs

This collaboration between academics and MSME players proves that strong synergy can produce positive changes. Estu SAE MSMEs are now not only able to compete in the local market, but also have the potential to penetrate national and even international markets.

“We hope that the success of Estu SAE MSMEs can inspire other MSMEs to continue to innovate and utilize digital technology,” said Nosa Septiana Anindita, head of the program team.

Tags: aisyiyah, banggamenjadiunisa, beunisa, umkm, unisayogya