The Community Service Program of Universitas `Aisyiyah (UNISA) Yogyakarta has successfully equipped local micro, small and medium enterprises (MSMEs) with essential financial management skills through a workshop on Sunday (10/11). Held at Isvara Riverside Resto and Hall, the event brought together 24 participants from various backgrounds, including disabled crafters, eco-print businesses and goat milk producers.
The training session began with the presentation of training materials on the principles of business financial management and the preparation of business analysis documents by Diska Erliana Hafni, S.E., M.SA., Akt. CA and Ms. Avininda Dewi Nindasari, SE., M. Ak who are lecturers of the Accounting study program at UNISA Yogyakarta.
The workshop themed “PENDEKAR KITA” aims to empower entrepreneurs, especially people with disabilities, through financial literacy and digital tools. Participants were introduced to the basic principles of accounting, business analysis, and the practical use of the digital accounting application “SIAPIK”.
By mastering digital accounting, MSMEs can now make informed business decisions, track financial performance, and ultimately scale their operations. UNISA’s initiative is a testament to the university’s commitment to fostering a more inclusive and sustainable economy.
https://www.unisayogya.ac.id/en/wp-content/uploads/sites/16/2024/12/umkm.jpg443591adminhttps://media.unisayogya.ac.id/wp-content/uploads/2024/01/Logo-Unisa_Horisontal_bg_putih.pngadmin2024-12-09 13:12:002025-01-06 13:42:25UNISA Yogyakarta Empowers MSMEs with Digital Accounting Workshop
Estu SAE, a Micro, Small and Medium Enterprise (MSME) in Sleman Regency known for its natural herbal drinks, has made a giant leap in production. By adopting cutting-edge technology and perfecting production management, the MSME has not only improved efficiency but also strengthened its position as a pioneer of healthy drinks in Indonesia.
“In the past, we did many processes manually. Now, with the help of technology, everything is faster and more accurate,” said Estu SAE Owner Nurrohmah Dwi Mahesti on Friday (29/11/2024).
She recounted how the company initially struggled to meet the increasing market demand. However, with the support of the University of `Aisyiyah (UNISA) Yogyakarta service team, Estu SAE managed to overcome these challenges.
One of the most prominent innovations is the use of a modified spinner machine. This machine is able to extract essential oil from bay leaves more quickly and efficiently than traditional methods.
In addition to the use of spinners, hygiene improvements in raw material preparation are also carried out with the presence of large and small washing facilities designed to meet the hygiene needs of production equipment. This tool is very important to ensure hygiene standards in accordance with Good Manufacturing Practices (GMP) can be achieved.
The hygiene of Estu SAE products is also continuously improved with the use of tools facilitated by the UNISA Yogyakarta community service team through production tables and closed storage shelves. The use of these facilities is important to improve hygiene in the process of weighing and packaging products as well as storing raw materials and products more hygienically to prevent the risk of cross-contamination.
“It’s like having a new assistant in our kitchen,” Mahesti added. Every stage of production, from raw material processing to packaging, is carried out with the utmost care. The effort is to ensure the products are safe and of high quality.
https://www.unisayogya.ac.id/en/wp-content/uploads/sites/16/2024/11/manajemen-produksi-1-2.jpg8631671adminhttps://media.unisayogya.ac.id/wp-content/uploads/2024/01/Logo-Unisa_Horisontal_bg_putih.pngadmin2024-12-02 14:02:502025-01-06 14:23:14Estu SAE: Local MSMEs Transform, Boost Production with Advanced Technology
Estu SAE, a producer of health drinks made from local ingredients, is now more successful. Thanks to collaboration with the community service team from Aisyiyah University (UNISA) Yogyakarta, this MSME has managed to improve production quality and expand market reach, Saturday (21/09).
The community service program that focuses on improving production quality and digital marketing has had a significant impact on Estu SAE MSMEs. Through intensive assistance from experts in the fields of biotechnology and information technology, UNISA empowered this MSME to make an amazing transformation.
Empowering MSMEs
One of the main focuses of this program is to improve the quality of Estu SAE’s health drink production. The service team provided training on modern production techniques, selection of quality raw materials, and more attractive and hygienic product packaging.
“By applying the knowledge we gained from the training, our products now have better quality and a more professional appearance,” said Nurrohmah Dwi Mahesti, owner of Estu SAE MSMEs
Go Digital, Go Global
In addition to improving product quality, this program also empowers Estu SAE MSMEs to utilize digital technology in marketing. Intensive digital marketing training has equipped these MSMEs with knowledge on how to optimize social media, such as Instagram and Facebook, as well as e-commerce platforms, such as Tokopedia and Shopee.
“We used to rely solely on offline sales. Now, we can reach a wider audience through digital platforms,” Nurrohmah added.
Positive Impact for Local MSMEs
This collaboration between academics and MSME players proves that strong synergy can produce positive changes. Estu SAE MSMEs are now not only able to compete in the local market, but also have the potential to penetrate national and even international markets.
“We hope that the success of Estu SAE MSMEs can inspire other MSMEs to continue to innovate and utilize digital technology,” said Nosa Septiana Anindita, head of the program team.
https://www.unisayogya.ac.id/en/wp-content/uploads/sites/16/2024/10/umkm-scaled.jpg19202560adminhttps://media.unisayogya.ac.id/wp-content/uploads/2024/01/Logo-Unisa_Horisontal_bg_putih.pngadmin2024-10-05 15:31:482025-01-07 14:58:18Empowering Estu SAE MSMEs with Digital Technology
Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas ‘Aisyiyah (UNISA) Yogyakarta berhasil lolos Program Pembinaan UMKM Berbasis Kemitraan yang diselenggarakan oleh Kemdikbudristek. Aktivitas utama yang diusulkan dalam program tersebut bernama UPETI RAJA atau Upgrade Teknologi Produksi Dan Rantai Manajemen Usaha. Mitra yang digandeng dalam program ini adalah UMKM yang dikelola oleh Kelompok Wanita Tani (KWT) Kusuma Ledoknongko, yaitu Bronchips Salak Organik dan Yoghurt Salak. Tim UPETI RAJA menyelenggarakan workshop dengan tema peningkatan manajemen produksi dan pemasaran bersama KWT Kusuma Ledoknongko di Griya Persada Convention Hotel pada Sabtu (25/11/2023).
“Kegiatan workshop ini merupakan rangkaian kegiatan dari yang didanai oleh Kemendikbudristek dalam Program Pembinaan UMKM Berbasis Kemitraan 2023”, Jelas Taufiqur Rahman, S.I.P., MA., Ph.D, selaku Wakil Rektor 1 Unisa Yogyakarta.
Taufiq menambahkan bahwa program ini merupakan wujud nyata peran UNISA Yogyakarta melalui LPPM dalam mendukung UMKM dalam hal ini sebagai desa binaan. UMKM harus mampu beradaptasi dengan era digitalisasi saat ini untuk memperluas jangkuan pasar dan mempermudah akses transaksi calon konsumen.
Kegiatan workshop ini diikuti oleh seluruh anggota UMKM Bronchips Salak Organik dan Yoghurt Salak dengan antusias dari awal sampai dengan selesai. Topik workshop yang disampaikan dalam kegiatan ini antara lain Penyusunan SOP dan SOM Usaha, Implementasi Siklus PDCA, Strategi Digital Marketing serta Strategi Branding Produk. Seluruh pembicara yang dilibatkan dalam kegiatan workshop ini merupakan praktisi berpengalaman dibidang pengembangan UMKM khususnya pada topik-topik terkait. Kegiatan workshop ini diharapkan dapat menjadi modal besar bagi UMKM Bronchips Salak Organik dan Yoghurt Salak untuk meningkatkan kualitas dan kualitas produknya. Selanjutnya kegiatan masih akan berlanjut dengan program peningkatan manajemen proses produksi, manajemen keuangan dan manajemen kesehatan SDM.
https://www.unisayogya.ac.id/en/wp-content/uploads/sites/16/2023/11/LPPM-unisa-3.jpg12001600adminhttps://media.unisayogya.ac.id/wp-content/uploads/2024/01/Logo-Unisa_Horisontal_bg_putih.pngadmin2023-11-25 16:26:102023-11-25 16:26:20Tim UPETI RAJA LPPM UNISA Yogya, Gelar Workshop Manajemen Produksi dan Pemasaran UMKM
